YouTube Lowers Requirements for Monetization

by Natalia Rudakova
2 minutes read

What Creators Need to Know

YouTube is making significant changes to its YouTube Partner Program (YPP), allowing creators easier access to monetization tools. In an effort to expand opportunities for content creators, YouTube is lowering the eligibility requirements for joining the YPP and accessing various revenue-generating features. Let’s delve into the details of these updates and what they mean for creators.

New Qualification Criteria for the YouTube Partner Program

To qualify for the YPP, creators now need to meet the following conditions:

  1. 500 Subscribers: Previously, the requirement was set at 1,000 subscribers, but YouTube has reduced it to 500.
  2. 3 Public Uploads in the Last 90 Days: Creators must have uploaded at least 3 videos publicly within the past 90 days.
  3. 3,000 Watch Hours in the Past Year or 3 Million Shorts Views in the Last 90 Days: Creators must accumulate either 3,000 watch hours in the past year or 3 million Shorts views within the last 90 days. Previously, the thresholds were 4,000 watch hours or 10 million Shorts views.

Expanded Access to Monetization Tools

Creators who meet the revised eligibility criteria can apply to be part of the YPP and gain access to a range of monetization tools. These tools include:

  1. Tipping Tools: Creators can utilize features like Super Thanks, Super Chat, and Super Stickers to receive tips from their audience.
  2. Subscription Tools: Channel memberships allow creators to offer exclusive perks to subscribers, fostering a sense of community and support.
  3. YouTube Shopping: Eligible creators can promote their own merchandise through YouTube Shopping, connecting their audience directly to their products.

Implications of the Three Video Uploads Requirement

It’s worth noting that the new requirement of three video uploads per 90 days raises interesting questions. For creators focused on producing longer videos, it may be challenging to meet this criterion while still garnering millions of views. However, YouTube aims to strike a balance between content quantity and engagement.

Implementation and Future Expansion

Initially, these changes will be implemented in the United States, the United Kingdom, Canada, Taiwan, and South Korea. YouTube plans to extend the new eligibility criteria to other countries where the YPP is available.

Disclaimer: The information provided in this article is based on the available data at the time of writing. Please refer to YouTube’s official announcements and guidelines for the most up-to-date and accurate information.

 

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